While most brands were thinking about how to win the Super Bowl Ad Meter, we were focused on bullshit city codes, regulations and prohibitive fees that were going to make it impossible for street vendors to operate legally in Los Angeles, the hosting city for Super Bowl LVII. As a fuck you to the man, we re-focused Rockstar Energy’s Super Bowl budget to put on for the city, and partnered with non-profit, Revolution Carts, to provide brand new, fully-licensed carts, designed by some of LA's most renowned street artists.