JORDAN BRAND FOR CHRIS PAUL

STRIKING CONTROL

To highlight the ‘speed’ and ‘control’ RTBs of NBA superstar, Chris Paul's ninth signature Jordan Brand sneaker, we partnered with AKQA to create a CP3.IX Bit mobile game called: Striking Control. The game was available on any mobile device through your browser and was all about precision control in order to dribble past obstacles on the street, from cars to lightning bolts. The further you got, the more you were rewarded with early access to new colorways and exclusive product. And we partnered with Entertainment Marketing Legend, Reggie Suanders, to get Drake and Boi-1da to give us an 8-bit version of Enemy.